How Southern Company, a Major US Investor-Owned Utility, Evaluates Emerging Technologies with Currence

One of the largest energy companies in the United States, Southern Company serves more than 9 million electric and gas customers nationwide through its subsidiaries, with core operations in the Southeast. Its New Ventures organization supports company subsidiaries by serving as a catalyst for innovation, sourcing and evaluating new value-add solutions, including grid-enhancing and grid-optimizing technologies, distributed resources, and AI-based solutions.

New Ventures partners with Currence to expedite its review of emerging technologies, adding structure to the process by which it addresses challenges advanced by Southern Company’s business units. With Currence, New Ventures was able to more quickly evaluate which companies were ready for commercial deployment, and to more deeply understand the impact of market trends like load growth.

The Problem: Tracking What’s Real and What’s Hype

Load growth, driven by the proliferation of data centers as well as broader electrification, is creating tremendous growth and investment opportunities for Southern Company. At the same time, affordability remains a critical priority for Southern, its regulators, and its customers across the Southeast.

New technologies like long-duration energy storage, non-wires alternatives, and load management can potentially be valuable tools in helping utilities continue to provide clean, safe, reliable and affordable energy to customers throughout this growth. But these technologies are evolving faster than traditional utility planning cycles and novel intelligence and insights are required to accurately assess which solutions are actually deployable in the near term.

“For virtually any space in the energy ecosystem, Currence can provide market reports showcasing the major players and the degree to which their solutions are commercialized. That is incredibly valuable for us.”

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For the New Ventures team, the challenge is to assess potential partners on performance, cost, and readiness, and evaluate how vendors compare with their peers.

“For virtually any space in the energy ecosystem, Currence can provide market reports showcasing the major players and the degree to which their solutions are commercialized,” explained Jacob Morris, managing director of New Ventures at Southern Company.     

The Currence platform gives the team a shared baseline before conversations begin with engineering, system planning, or regulatory stakeholders.

“That is incredibly valuable for us,” Morris said.

The Value of Constantly Updated Research

Most market intelligence for power and utilities is delivered in static PDFs that are updated once or twice a year, capturing stagnant market snapshots. By the time a utility team reviews the findings, circulates them internally, and begins outreach to vendors, project timelines may have shifted, new pilots may have been announced, and competitive positions may already look different.

Currence built its decision intelligence platform around the Readiness Curve. An AI engine ingests and updates company and financial activity, project and deployment traction, utility partnerships, and cost and performance benchmarks. Each company is evaluated across the same key dimensions that Southern Company uses to assess readiness, creating a structured and comparable view of who is truly positioned for utility-scale deployment.

That dramatically reduces research time. Instead of assigning analysts to scan news reports and company websites, talk to various vendors and build comparison spreadsheets, Southern Company can start with a structured view of the market. Currence also enables an almost instantaneous understanding of which peer utilities may be piloting similar technologies and how those deployments are progressing.

“Time saved is absolutely valuable,” Morris said.

Those time savings become even more important when the team moves from tracking the market to selecting specific vendors with which to engage.

Vendor Insights in a Long-Lead and Evolving Market 

Utilities operate within complex regulatory and procurement frameworks. Sales cycles are long, and legal, compliance, and supply chain reviews can take months. Once a vendor is selected, it can take close to a year before a project is fully approved and underway. This means the consequences can be significant if Southern Company ends up with the wrong vendor.

As a result, vendor selection carries significant weight. One of the first questions Southern Company asks is whether a company has previously worked with a utility. Utility-specific experience often determines whether a pilot is even feasible. Many companies underestimate the integration requirements, cybersecurity reviews, and documentation standards required to work with a regulated utility.

When several companies appear to be at similar stages of commercialization, the team needs to compare them on consistent criteria. Who has active projects? With what partners? At what scale?

“Currence provides the intelligence that allows us to answer those questions quickly,” Morris said.

Because that information is already structured and available within the platform, Southern Company can evaluate options with a clear view of the evidence before any formal procurement process begins. That clarity drives certainty and alignment that a vendor is structured and positioned to work with the company.

Integrating Market Intelligence into Executive Workflows

At Southern Company, the New Ventures team is regularly asked to brief senior leadership on emerging solutions, vendor options, and competitive activity. Those conversations often shape business priorities and longer-term capital planning.

The Currence platform integrates easily into those workflows. Instead of assembling slides from scattered sources, Southern Company can pull from standardized company profiles, project histories, and commercialization benchmarks, with sources clearly linked.

Every output ties back to a clear methodology and source trail, which matters when decisions are reviewed by regulatory, finance, or risk teams. That transparency gives internal stakeholders confidence that recommendations are grounded in evidence, not vendor claims or anecdotal signals.

“Speed to yes within Southern Company's business units to run pilots… Currence absolutely impacts that.”

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“Being able to use those strategic insights in a way that’s verifiable, accurate, and timely. That’s tremendously impactful for our executive audience,” added Morris.

Moreover, it helps the utility move faster through its innovation cycle. “Speed to yes and even more importantly, speed to no, within Southern Company's business units to run pilots is huge.” Morris said. “Currence absolutely impacts that.” 

Taken together, that shift from fragmented research to evidence-backed insight has produced measurable changes in how Southern Company’s New Ventures team evaluates, selects, and advances new technologies.

Over time, the Currence platform has become embedded in how teams within Southern Company scope markets, compare vendors, and monitor sector shifts. It functions as part of the decision workflow, rather than a one-off research tool.

Outcomes

Over time, the impact has extended beyond the New Ventures team. What began as a tool for tracking emerging solutions has become part of how multiple teams assess, compare, and advance new technologies.

• As of early 2026, three teams at Southern Company are actively using Currence: New Ventures, System Planning, and Business Development
• Time saved on research
• Faster internal innovation cycles, including shorter paths to pilot decisions
• Improved executive briefings, with verifiable and structured commercialization timelines
• Faster vendor shortlisting and comparison, reducing procurement risk